https://www.leeshuppconsulting.com/homeold daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/568d94560e4c114025d7b12e/1453242137230-0BK9ZQEG3CJY46KM7FMN/image-asset.png Home https://images.squarespace-cdn.com/content/v1/568d94560e4c114025d7b12e/1453733773214-EETTUALGTE9Y3OFCP1AZ/SQS_CHELSEA_DK_0493.jpg Home https://images.squarespace-cdn.com/content/v1/568d94560e4c114025d7b12e/1453408513155-C8UHCJDHYKZ4XS4Z5J52/SQS_CHELSEA_DK_0374-2.jpg Home https://images.squarespace-cdn.com/content/v1/568d94560e4c114025d7b12e/1453735853771-GR32XEM83G4VQMKWGQBC/SQS_CHELSEA_DK_0083-Recovered.jpg Home https://www.leeshuppconsulting.com/speaking daily 0.75 2020-07-11 https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593637983805-4ZLQQS8JUVPO79YKIABD/Artboard+1+copy.png Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593638003731-B6QUFQXCV20BBTTVZRRE/Artboard+1+copy+2.png Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593637965541-67OLEW0N6XKNUBFW59PU/Artboard+1.png Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593581229169-HJ3JZGB54NV03OWT07VJ/conference_logos.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593584593967-WO6T80CBGTZD7SXPFGAB/Teaching_logos.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593583774752-KNG2D5LPB9FVMX2HY7LA/Media_logos.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593661390452-OEWXJWRYT7NK561MPFPO/book.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594170142229-U3C76XDLU1QAI6LGQ4YJ/23005468871_4d6439de70_k.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593661542219-R3AVGFSMKUDHOQKAQCW2/blue-grey.jpg Speaking https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594170083212-02ASMEA5RX5JYTR8PCWO/green.jpg Speaking https://www.leeshuppconsulting.com/foresight daily 0.75 2020-07-15 https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594169590222-RCU3D4TCU8N6A44INW4F/image-from-rawpixel-id-92583-jpeg.jpg Foresight https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594169128218-KEOKFYZ3K25F4WFQGZCR/Lee+and+Robot+at+APF_round.png Foresight https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1592953858117-5SV873RWTWBNZEH2BLLB/Client_List.jpg Foresight https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594436969079-8C9YGB5KE2PBHX876C6R/Kinect+3.jpg Foresight - the workplace of the future Business Objective HP wanted to better understand the workplace of the future to guide product and service innovation across HP divisions. Research Approach We used management interviews, secondary research, futures scanning, and our deep knowledge of B2B trends to develop four alternative scenarios for the future of the workplace. The scenarios examined four future worlds with different company cultures and degrees of technology integration. We then developed “day in the life” depictions of a knowledge worker’s typical day in each scenario. Business Impact The scenarios provided context and inspiration that helped HP product teams develop products and services for the workplace of the future. https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594502277209-UA8LC7RTR17OA8K0TTDF/319-jir6223-x3-eye.jpg Foresight - consumer tech trends Business Objective Logitech wanted to better understand consumer trends so that innovation could focus more intently on emerging consumer behaviors. Research Approach We used management interviews, secondary research, futures scanning, and our deep knowledge of consumer technology trends to identify the most important emerging behaviors for the Logitech innovation team to focus on. Business Impact Logitech adjusted their technology-focused approach to innovation towards a greater consumer focus, targeting emerging consumer behaviors we identified. https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1592888248265-QHU91UPC314EJ1XA9A97/light-grey.jpg Foresight https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1592890371103-B86U449M70FKPDA92FUH/light-grey.jpg Foresight https://www.leeshuppconsulting.com/research daily 0.75 2020-07-15 https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594169620481-O18BYFHNZHMOQUR8EQ24/Ethno+1.jpg Research https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594171059076-QD463ICJ5GL3TQGPFI04/Proteus1.png Research https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1592953858117-5SV873RWTWBNZEH2BLLB/Client_List.jpg Research https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594502434311-I7J8YOH72410LPM58LSW/Ethno+1.jpg Research - google fiber design language Business Objective: Google wanted to better understand current and future Google Fiber users to inform the design language of the Google Fiber product family. Research Approach: We conducted in-home ethnographic explorations with current and future Fiber customers with members of the Google product team attending. Business Impact: Our research guided the development of the design language for the entire Google Fiber product family.dd text here https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594436969079-8C9YGB5KE2PBHX876C6R/Kinect+3.jpg Research - xbox kinect Business Objective The Xbox team wanted to expand the Xbox experience from hard core gaming by teens to family experiences in the living room. The team wanted to leverage a promising new technology that enabled motion detection so that movement could become an integral aspect of the gaming experience. Research Approach We scoped and conducted multiple projects over three years, including a Market Opportunity Assessment and a series of research projects to define and optimize Value Proposition, Positioning, Messaging and Naming. Business Impact We identified the most attractive market segments, entertainment content, and best positioning/messaging strategy to win over new audiences to Xbox. Xbox Kinect was the most successful consumer product release yet, selling 10 million units in its first 90 days. https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593132689125-7TF1DTHH1XLM0T19IVOU/grey-blue.jpg Research https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593132778531-8CVYLQO7E1ACZSHF2Y4U/grey-blue.jpg Research https://www.leeshuppconsulting.com/home daily 1.0 2020-07-21 https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594172018937-W3AF70R1FPTPKQB8J2OD/image-from-rawpixel-id-429863-jpeg.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594168656995-O09P243R60JQAW20KXIB/image-from-rawpixel-id-92583-jpeg.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593662689508-5U8L21D38LZV5AE6RI6R/22980944872_8059f5292e_k.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1594168719921-CW777WBIIQX46A77WKRU/Ethno+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593752875117-QMXV0VVIJUBLK65DLPDD/book2.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593752603425-C5UT2M31FZTTWTDR727L/23005468871_4d6439de70_k.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593753849551-ZJ5RPY320W9F2O8JNS99/Client_List.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593662166075-9MVLYQCIYDXEOIAOQDR9/gradient1.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593662846835-8GZZ176YHD6QGNOTBLGI/light-grey.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593663049784-X1STB8CDY3C6SBCPSINI/blue-deep.jpg Home https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593663389511-I958LDMJE2CJ0CNBDRAL/green.jpg Home https://www.leeshuppconsulting.com/about daily 0.75 2020-07-15 https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1593755493038-MZ4PPS69A0GV69FV30XH/Lee+Shupp+biz+photo+TFC.jpg About https://www.leeshuppconsulting.com/contact daily 0.75 2020-07-10 https://www.leeshuppconsulting.com/holding daily 0.75 2020-06-04 https://www.leeshuppconsulting.com/coming-soon daily 0.75 2020-06-15 https://www.leeshuppconsulting.com/new-page-24fwg daily 0.75 2020-06-23 https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1592867969083-MQZVK7OR19PMI56F72ZL/gradient1.jpg New Page (Copy) https://www.leeshuppconsulting.com/new-page-1 daily 0.75 2020-06-22 https://www.leeshuppconsulting.com/research-when-you-work-with-lee-1 daily 0.75 2020-07-01 https://www.leeshuppconsulting.com/contact-old daily 0.75 2020-06-22 https://www.leeshuppconsulting.com/new-page daily 0.75 2020-06-22 https://images.squarespace-cdn.com/content/v1/5ed9652db1a9ac2c02f33a94/1592867540210-480H7765FOMPEB4ELIT2/Lee_Clients.jpg New Page https://www.leeshuppconsulting.com/new-page-2 daily 0.75 2020-06-22 https://www.leeshuppconsulting.com/new-page-2-1 daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/568d94560e4c114025d7b12e/1454091801663-Y3QPGH9KS596496GPAZO/image-asset.png About https://www.leeshuppconsulting.com/stocklist daily 0.75 2025-05-12